At dé Vakantiediscounter I was responsible for creating a flawless user experience on the website for our customers.
To achieve this we held repetitive qualitative usability tests at the office and monitored spoken and unspoken feedback from testers. Quantitative information from our customers was gathered through website surveys and A/B tests analysis. With the gathered data wireframes, visual designs, and prototypes were created and verified through follow-up tests.
Together with Supply, Marketing, Customer Care, Data, and Development teams we collaborated in order to get the optimal and complete user experience for our customers.
ClientDé VakantieDiscounterServicesUsability research, Interaction- and Visual designYear2018-2020Linkwww.vakantiediscounter.nl
